Wireless Upping the Ante

These are interesting times in the retail industry, forecast to experience more change over the course of the next five years than it has during the past century. The customer of the digital era is confident, determined, well-informed and spoilt for choice. And capricious to boot. Not surprising then, retailers are pulling out all the stops to create an ‘omni-channel retail’ environment, one where connectivity seamlessly unifies the in-store, online and mobile shopping experience, for a happily ever-after ending to their relationship with the customer.

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